Privacy Policy

This is a privacy policy for this website www.birminghamtradeframes.co.uk which is managed by Birmingham Trade Frames Ltd.

PRIVACY POLICY FOR BIRMINGHAM TRADE FRAMES

This privacy policy statement informs you as to how we collect information and how we use it. It is designed to assist you in making informed decisions when using both our site and our services.

WHAT WE DO

Birmingham Trade Frames are suppliers and installers of a selection of products including, but not exclusive to, uPVC and Aluminium windows, doors, bi fold doors and roof lights across the West Midlands, Worcestershire and Warwickshire areas.

THE DATA WE COLLECT

We do request information such as your name, address, postcode, email address, telephone numbers and company details which you can choose to provide when either subscribing to our email updates or using our online contact forms.

We need to collect this information in order to provide you with our products and services. It also helps us to personalise and deliver relevant, benefit driven content in any update emails.

The legal basis for our collection of this data is "Legitimate Interest' as per Recital 47 of Article 6(f) of the General Data Protection Regulations (GDPR) as it is reasonable for you to expect that you will be contacted about your enquiry having entered your contact details into an enquiry form.

We do not collect 'sensitive data' about you (as specified in Article9 of the GDPR as data about "racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership').

We do not knowingly collect, process or share the Personal Data of minors and children and if you are under the age of 18 then please do not provide any personal information to us.

You are under no obligation to provide us with any of your personal data if you do not want to, however if you do not then we will be unable to contact you about your enquiry.

We also collect aggregate information from every website visitor using cookies. This aggregate data is used to customise our web content in order to provide a better user experience and it will not personally identify you. Please see the 'Use of IP address', 'Use of Cookies' and 'Use of Clear GIFs' sections of this Privacy Policy below.

USE OF PERSONAL DATA

If you choose to submit your telephone number via our website then we contact you via phone in order to qualify your enquiry and fin out more about your requirements.

We may also contact you via email with details of offers or promotions that we believe may be of interest to you.

We also use personal information for the purposes of administering and in the expansion of our business activities, providing customer service and making available our products and services to our customers and prospective customers.

We may send you marketing communications relating to our business which we think may be of interest to you, by email, by post or telephone (you can inform us at any time if you no longer require marketing communications.

We will retain your Personal Data for up to 12 months from the date of submission or alternatively our last communication with you.

The reasons for us retaining your Personal Data for this time are as follows:

It could take us some time to contact you following your enquiry.

Once we have contacted you we may contact you by way of a courtesy call to ensure that your requirements have been met and to maintain the high standards of the service we provide.

We run promotions and launch new products from time to time. We will update you with this information if we believe that it is of interest or benefit to you.

YOUR RIGHTS

You may not be aware but under GDPR you have certain rights regarding your Personal Information. The rights applicable to your Personal Data are as follows:

The right to be informed - this means that you have a right to know what happens with your Personal Data. The reading of this Privacy Policy should provide you with this information.

The right of access- this means that you have the right to know what Personal Data we hold about you,. Upon request we will provide you with this information and within a reasonable period of time.

The right of rectification - if you feel that the Personal data we hold about you is either incorrect. or incomplete you have the right to correct it or complete it.

The right to erasure - sometimes known as the 'right to be forgotten' this means that if you request us to do so, we will delete the Personal Data we hold about you.

The right to restrict processing - this means that you can request us to stop using your data rather than deleting it.

The right to data portability - this means that should you request Personal Data from us then we will provide this in a commonly used, machine readable form.

The right to object - this means you can object to us using your Personal data if you do not believe that it is in your best interest.

The right to lodge a complaint with a supervisory authority if you so wish.

CONTACT US 

Email= info@birminghamtradeframes.co.uk

Post= Birmingham Trade Frames Ltd, 54 Lazy Hill, Kings Norton, Birmingham, B38 9PA

Telephone= 0121 7515975

CALL RECORDING

If a member of our team contacts you via telephone, or if you contact us via the telephone, calls may be recorded for training and monitoring purposes.

USE OF IP ADDRESS

An IP address is a number that is automatically assigned to your computer whenever one is surfing the web. Web servers automatically identify your computer by its IP address. On occasions, we collect IP addresses for the purposes of system administration, to analyse aggregate information, and to audit the use of our website.

USE OF COOKIES

Cookies are informational files that a website transfers to an individual's hard drive fro record-keeping purposes. Cookies make web surfing easier for you by saving your preferences while you are visiting that website. the use of cookies is an industry standard and you will find them on most major websites.

By showing how and when visitors use our site, we are able to determine which areas of our site are popular and which are not. Numerous improvements and updates can be made based on this data such as the total number of visitors and the pages viewed. We use cookies to better understand and improve areas of our website that our users find valuable. while both of these activities depend on the use of a cookie, visitors to our website always have the option of disabling cookies via their browser preferences.

Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or indicate when a cookie is being sent. However, please note that if you do this then some parts of our website may not function correctly or may be slower. 

THIRD PARTY COOKIES AND RE-MARKETING

In certain special cases we also use cookies provided by trusted third parties. the following section details some common third party cookies that you may encounter through this website.

Google Analytics: Our website uses Google Analytics, one of the most popular and trusted analytics solutions, it helps us understand how people use our website.

Google Adwords: From time to time we may use Google Adwords re-marketing which allows us to reach people who have been on our website,  and show them adverts relevant to the pages that they have visited. This means, after you visit our website, you may be shown ads by Google either within the Google Display Network or Goole Search Results. Google AdWords uses cookies in order to show ads based on your past visits to websites to provide relevant ads for products and services that may be of interest to you.

You can adjust your settings and also opt out of Google's use of Adwords cookies by visiting Google's Ads Settings.

Google Adsense: We may use the Google Adsense service to serve advertising. the Google Adsense service uses a DoubleClick cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you. You can adjust your settings and also opt out of Google's use of Adsense cookies by visiting Google's Ads Settings.

Facebook Pixel: This involves incorporating a tracking pixel (Facebook Pixel) in the head section of our website, which marks website visitors and recognises them the next time they visit the social network. The pixel uses browser information, visited websites and a hashed Facebook ID of the website user. This makes it possible for us to employ retargeting, ie to show you relevant Facebook ads about products and services of interest to you.

If you do not wish the Facebook pixel to use your information in this way, then it is possible to opt-out and many other third party cookies by following this link to the 'Your Ad Choices' website.

Use of clear GIFs

A clear GIF (Graphics Interchange Format) or pixel tag (also known as a 'Web Beacon') is a line of code placed on some of our web pages and in e-mails which, in a similar way to our use of cookies above, allow us to analyse the specific usage patterns of visitors.

LINKS TO OTHER SITES / 'PUBLIC' AREAS 

You should be aware that when you are using our website, you could be directed to other sites that are beyond our control. There are other links to other sites from our webpages that take you outside our service. these other sites may send their own cookies to users, collect data or solicit personal information. the privacy policy of these other sites may significantly differ from that of our site(s). We are not responsible for the privacy practices of any other sites and cannot guarantee the security of any of your personal information that is collected there.

SECURITY

Protecting the security of all personally identifiable information associated with our visitors is of the utmost concern to us. Once we receive your transmission, we will take reasonable precautions to ensure its security on our systems. Unfortunately, no data transmission over the internet can be guaranteed to be 100% secure. As a result, while we take all reasonable steps to ensure the security of our users' personal information and maintain their privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of such personal information.

THE LIST OWNER (THE DATA CONTROLLER)

The Data Controller is Birmingham Trade Frames Ltd, 54 Lazy Hill, Kings Norton, Birmingham, B38 9PA.

Birmingham Trade Frames Ltd's 20/12/2019